Herbert Winkler is best known for his award-winning creative direction on international lifestyle magazine Wallpaper*, the zeitgeist-defining publishing phenomena of the 1990s. He was also responsible for the look of Wallpaper´s brand extensions, Line (sport and fashion) and Spruce (fashion) magazines. In 1998 he set up Section.d design studio in Vienna, which swiftly expanded to Germany and Switzerland. To satisfy the volume of advertorial work he worked in partnership with media agent Peter Wolfram at W2, based in Munich, with whom he worked on projects for Audi, BMW and Intel. In 2003 he went freelance along with a specialist team and is currently working on magazine development and redesigns for a portfolio of companies in Europe.